Wilgot

Wilgot

Overview

Wilgot.ai is the platform that keeps e-commerce brands visible in a world where AI is becoming the primary discovery channel. As search shifts from keyword queries to conversational AI agents, most product pages are invisible to those systems. Wilgot’s Agentic Product Optimization platform automates the work of making products discoverable, purchasable, and well-represented across Google and LLM ecosystems, without requiring engineering resources or manual updates. As of March 2026, the company has reached €483k ARR with 38% month-on-month growth, 11 active clients, 0% churn, and an average ACV of €43.9k. Clients including Arrive and Daniel Wellington have delivered 250% NRR on initial contracts, and inbound interest is coming from IKE, Electrolux, and Signify (Philips). Wilgot is headquartered in Sweden.

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Investment Details

Key Information

Sector

AI/ML

Stage at Investment

Pre-Seed

Investment Date
Year Invested

2025

Year Founded
2024
Headquarters

Sweden

Company Metrics

Building scale across global markets with a world-class team and growing customer base

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Featured Cases

Erik Wikander
January 13, 2026
Why everyone is wrong about the future of search
The impact is already visible in healthcare, legal services, finance, software and education. The old funnel, a linear user-driven journey where discovery happened via search engines, followed by comparison across multiple sites and finally a visit to a brand to make a decision, has vanished.

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