Underdog

Underdog

Overview

Underdog is making refurbished home appliances the obvious choice. In a market where large household electronics are discarded rather than repaired, Underdog has built the sourcing, logistics, and e-commerce infrastructure to bring them back to life and back to market at prices people want to pay. Q3 2025 was its best quarter ever, recording €810k in revenue, up 20% versus Q2, with 1,800 units sold and 4,000+ products sourced. The company recently launched TV refurbishment, secured €3M in debt financing, and holds €5.1M in cash. Underdog operates across France and earned a named spot on the 2023 French Impact list.

Investment Details

Key Information

Sector
Circular Economy
Stage at Investment
Series A
Year Invested
2022
Year Founded
2022
Company Metrics

Building scale across global markets with a world-class team and growing customer base

Founded
0
Customers
0 +
Country Markets
0
Team Size
0 +
Co-Investors
BNP ParibasDaphniSerena (InnovAllianz III)
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Featured Cases

Laurène Trillard
April 2, 2025
Underdog, cette start-up nantaise en pleine croissance qui reconditionne le gros électroménager
Avec une deuxième levée de fonds qui lui a permis de récolter 7 millions d’euros, l’entreprise lancée en 2022 va accélérer son industrialisation, en se déployant dans de nouvelles villes.
Presse-Océan C.Rai
May 4, 2023
Une start-up nantaise lève près de 4 M€ pour s’attaquer à l’électroménager reconditionné
Trois femmes sont à l’origine d’Underdog, jeune entreprise de reconditionnement d’appareils électroménagers. La start-up nantaise vient de boucler un tour de table de 3, 8 millions d’euros pour s’agrandir et recruter.
Underdog
2023
Underdog
Oui, on est passé au JT TF1 de 20h d'Anne-Claire Coudray
The Diving Board
March 21, 2025
Underdog : réussir dans l’économie circulaire
Le pionnier du reconditionnement d'électroménager en Europe est français : Underdog ! Boost d'énergie garanti.

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