Shootime grew revenue by 105% in 2025, building a production business that served brands at scale. In early 2026, a liquidity crisis triggered a strategic reset: the company entered Redressement Judiciaire and made the decision to exit the internalized production model entirely, externalizing operations and pivoting toward an AI-driven content scaling platform. With co-founder David having departed and CEO Jonathan leading the restructuring, the company is in a court-supervised observation period of approximately six months. Inovexus has not committed additional capital and is monitoring the situation closely, with residual value potentially concentrated in the technology, IP, and client relationships built during the growth phase.